Mister Menuiserie boosts its traffic during Winter sales Fill-14

Launch of a new national TV campaign, completed by a local radio plan focused in the Paris area.

Launch of the new national TV campaign of Mister Menuiserie group, run on the historical and DTT channels ?

This campaign is driven following the DRTV effects by our TV team during the Winter sales  ?

By using TVTY, Software Platform to measure TV’s impact, we are monitoring the efficiency of each spots in real-time ? By this way, we optimise day by day the TV plan with a high level of precision  (channel, daypart, programme) ?‍?

Sales house at the beginning of the campaign: TF1 Pub, M6 Publicité, Canal Plus Brand Solutions, NRJ Global

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Local radio campaign

In order to increase visibility in a strategic market, we activate a local radio campaign  on 18th January with  Altice Media Ads & Connect et TF1 Pub. This will help to boost the store traffic in the Paris area ?