By using TVTY, Software Platform to measure TV’s impact, we are monitoring the efficiency of each spots in real-time ? By this way, we optimise day by day the TV plan with a high level of precision (channel, daypart, programme) ??
Sales house at the beginning of the campaign: TF1 Pub, M6 Publicité, Canal Plus Brand Solutions, NRJ Global
Don’t forget to accept cookies to view the video !
In order to increase visibility in a strategic market, we activate a local radio campaign on 18th January with Altice Media Ads & Connect et TF1 Pub. This will help to boost the store traffic in the Paris area ?