There are several questions at this stage of the business strategy :
We will attempt to answer this questions, and we will focus on the role of the media agencies. These don’t always work with the brands as they are partners with communication agencies, advertising agencies or creative agencies. Indeed, these last ones coordonate, often, the whole communication budget of their clients. An you will very quickly why ?
An agency media is specialized in the consulting and media buying: they provide, most of them, both consulting for building the strategy and the buying !
It exists 2 types of media agencies : the international groups and independent organisation.
Our clients are pampered, take advantage of a made-to-measure treatment and happy to work with our Makuiteam !