Out-of-home advertising is a mass medium that allows to cover a strategic territory, more or less extensive, according to the stakes of a company or brand. OOH is a key media for many advertisers with brand awareness issues or traffic objectives whether on website or point of sales. In recent years, OOH media buying has undergone numerous upheavals following new local directives (abolition of OOH and DOOH in city centres and town entrances) and technological innovations (programmatic, Drive to Store, social media content relay, etc.).
For the environment, we systematically offer our clients the option of printing on recycled paper and using vegetable-based inks.
Gérard Kisler, CEO of Makuity
OOH offers the advantage of a wide range of advertising formats, which can be found both outdoors, in transport, shopping centres and shop windows, and in professional offices.
Thanks to their pragmatism and their proactivity, our staff will recommend the OOH and/or DOOH strategy that will effectively meet your communication needs, while optimising your budget :
OOH allows to follow the path of your target audience; from the moment they leave home. Our expert teams recommend to complete OOH with a second media:
– Digital and radio are excellent media to boost the traffic generated by OOH
– TV will generate incremental coverage and increase brand memorization. According to your budget level…
A true ally of local strategies, OOH allow to be as close as possible to your geolocated target. It has the advantage of avoiding advertising wastage expenditure, concentrating within your catchment area. Moreover, you can adapt and geolocate your advertising message (posters with address transfer) within a national or multi-city campaign.
The OOH landscape is so vast, diverse, and ever-changing that it's almost impossible to plan only based on OOH sales houses offer. Makuity uses UàG, one of the best tools on the market for national and local OOH/DOOH networks referencing. With this tool, our team recommends the most relevant networks in your communication area, measure their performance, and identify the location of each panel. We also use Kantar's TGI survey to identify the travel behaviour of your audience.
Among the strategic target audiences, students and ABC1 working people who are respectively
Source: TGI R2 2020
Increase your visibility inside the city centres, commercial and cultural places. commerciales et culturelles.
Capitalize on the high traffics places, to optmize as much as possible your budget.
Broadcast your ad on billboards implanted in city centres, transports and malls.
Evaluate your impact's OOH/DOOH campaigns by using the analysis of the incremental traffic in your points of sale.
Garantuee of your visibility in a long-term priod near your point of sale.
Select the DOOH billboards in function of your socio-demo target group and its geolocation.
Increase your campaign's impact by using OOH/DOOH event.
Broadcast content of social networks to catch the attention and multiply the points of contacts against your target.