Google Ads, formerly Google AdWords, is a fundamental lever in paid search. Constantly evolving, it remains as effective as ever and is an integral part of a successful digital acquisition strategy. Paid search is the performance marketing lever par excellence that your SEA agency must master. Search engine audience, distribution solutions power and the finesse of the targeting solutions offered by Google make it the essential tool in your web marketing strategy.
We understand the issues and specificities of retail and we can offer tailor-made support to develop your return on investment (ROI), your margin and your sales. We set up the necessary devices to monitor your Store Visits performance to measure in-store sales.
The activation of SEA allows to reach web users throughout the conversion funnel, from search for information to decision-making.
Since 2010, our experts have been assisting and advising companies in various sectors to implement and optimise their paid search campaigns. When implementing SEA (Search Engine Advertising) campaigns, we use Google Ads, Google Shopping and Bing Ads. SEA activation allows us to reach web users throughout the conversion funnel, from search for information to decision-making.
We analyse the competition and the structure of your website beforehand. These are the first decisive steps to implement effective strategies adapted to your needs, products, and services.
The digital team works on different objectives, adapted according to each client issue. Whatever your expectations, we select relevant indicators for your business as the success of a campaign depends heavily on the ability to measure and interpret the results.
You will have a single point of contact and you will receive a campaign report according to the rhythm defined together.
Our team, all Google Ads certified, will accompany you throughout your campaigns and offer optimal monitoring to increase visibility on the Web.
We deploy the most appropriate acquisition tools for your digital ecosystem looking for the target audience where it is, at the best cost and in the expected volume, with permanent adjustments, in test & learn mode.
Makuity, your SEA agency, assists you in generating qualified leads in all types of sectors: fashion, health, charity, tourism, banking, insurance, local authorities, etc.
We activate different formats offered by Google Ads according to your objectives.
Increase visibility on relevant keywords that meet the specific needs of Internet users by displaying a relevant ad on Google search results pages.
Take advantage of a very powerful ad format for e-tailers as it shows the brand, photos, price, and product reviews at the top of the search results, with a high ROI potential.
Be present on relevant keywords that you would not have thought of thanks to Google Ads which scans your website pages and dynamically generates ad titles and URLs
Re-targeting users who have already visited your site by displaying a new ad with customised text.
Display banners to a target group interested in your products.